The Martin Agency worked with Publicis bespoke group MiltonOne on a 15-second spot for Reese’s, promoting its Oreo collaboration while playing up its famous orange packaging amid the announcement of Taylor Swift’s upcoming “The Life of a Showgirl” album, which sports a similar orange hue.
Alice Blue Studios worked with Fable Advertising on a 30-second spot on the Virginia Lottery’s new PLAY campaign, encouraging customers to “Play now, play fast, play big, play on.” The funky, colorful video was directed by duo Grady Hall and Mark Kudsi.
VMFA’s website redesign.
Virginia Museum of Fine Arts has completed a redesign of its website. It is the first major refresh of the museum website in 12 years.
Arts & Letters Creative Co. worked on a 30-second spot for College Football on ESPN. Called “The Wild World of College Football,” the spot showcases clips from some of the most intense and exciting game day moments in the college football world. Arts & Letters handled creative, while their in-house production studio XYZ was the production company on the spot.
Goochland-based CarMax has launched a new brand positioning and campaign along with a new “Wanna Drive?” tagline as its first public steps with new creative agency of record 72andSunny, whom the used car retailer began working with earlier this year, after shifting its work over from longtime agency of record Martin Agency.
The CarMax campaign includes the newly-initiated “Wanna Drive?” tagline and three 30-second, 15-second and six-second spots featuring the “CarMax House Band,” who follows customers around, singing feel-good tunes as they go through their car buying and selling journeys. Media strategy, planning, and buying on CarMax’s new brand positioning is being led by Boston-based Digitas, CarMax’s new media agency of record.
Parkwood Creative worked with local nonprofit The Underground Kitchen Community First to produce a series of cooking videos for the nonprofit’s Smart Soul Food initiative, a free cooking demonstration program. The work also included a fresh brand video for UGK Community First.
From Parkwood Creative’s work for nonprofit The Underground Kitchen.
Eight portfolios from VCU Brandcenter students and alumni were honored with awards recognizing “ones to watch” at the UK-based D&AD New Blood Portfolio Awards, an international competition. Four Brandcenter student teams also won the D&AD pencil award, which highlights awardees across disciplines like art direction and copywriting.
Among those awarded were Brandcenter graduate Claire Casalaspi for her work on “Revenge Bears” with Teddy Grahams, while Brandcenter grad Hannah Kakish and team, won a graphite pencil award for “No Exclamation Needed,” a Yahoo campaign touching on research showing that women use exclamation marks 170% more than men in online communication.
Two Tango Collaborative worked on a campaign for the Virginia DMV highlighting a statistic that found that the majority of last year’s unrestrained car fatalities in Virginia occurred on rural roads, involving men ages 18 to 30 alone in their vehicles. The campaign, which includes 30-second, 15-second and six-second spots, encourages viewers to buckle up for those who aren’t in the car with them.